Independent Web Marketing has been helping businesses of every type and size to use the Internet since 1996. Our core market is helping small to medium sized businesses to really get the best out of the Internet. Regardless of whether you are establishing your first site, or have an existing web site that isn't doing what it should - or could - be doing, our role is to give YOU the tools to do the job and to support you by providing objective advice and ongoing practical help. We'll tailor a package according to your needs, expectations and budget. We help you to choose the right domain name. We host your domain for you and ensure you use your domain e-mail and web addresses correctly. We protect your email from spam and viruses. We create your initial site for you and provide you with an easy to use content management system so you can update your own web site yourself. We help you to market your site and optimise it for the search engines. We provide FREE ongoing training and technical support "on tap" - and a human answers the phone! Our products are first class and highly reliable. We also provide a number of fantastic additional services, such as our Web Publishing service which converts pdfs to on-line page turning web based publications. If need help, either complete our on-line enquiry form or give us a ring on 01526 352919 and one of our web team will help you.

Quality Business Alliance

IWM are pleased to announce that we have been selected by the Quality Business Alliance (QBA) to provide specially priced web services for their members. The QBA is dedicated to the establishment and maintenance of an ethical marketplace, a marketplace based on trust and underpinned by professionalism, where both small and medium sized enterprises and consumers can engage with confidence.

Web Site Updating - when you need it. It’s fine having a web site that you can update yourself, providing you do update it and do so tidily! Your clients and customers start to subconsciously build a picture of your business from the moment they land on your web site. It is vital that you keep it up to date. Click here for more info on how we can help.

Technical Support
We provide one to one technical support either by phone or email. You can also refer to our Training Manual, or see what all the sections in your content management system driven web site can do for you. We even provide on-line video training.

Site Marketing

As you can imagine, trading as Independent Web Marketing with a top level domain name of www.web-marketing.co.uk we are asked about site marketing rather a lot!

Although basic optimisation of a site – title, description, keywords, relevant text on page etc – is a common sense start and serves a useful, initial  purpose on the long road to being found through the search engines, there is no doubt that if you want your business to develop and grow you have to be more serious about marketing your web site. Click here to read about how we can help your business develop.

Updating Your Own Web Site

Our content management system is incredibly easy to use and is continually being upgraded. Features include unlimited web space, slideshows, detailed site statistics and the option of your site looking pretty well as bespoke as you would like it to look! You can update text, embed code, upload PDFs and create photo galleries within - literally - a few minutes.

We provide one to one tuition over the phone with ongoing help, support and tuition "on tap" as you need.it. All our sites are built using our purpose built system. Many of the images displayed throughout the site are links to sites that use this system.

Why Your Web Site Is So Important Nowadays, no business can expect to succeed without using the Internet. Although a web site that you can update yourself is a common sense start on the long road to developing your business on-line, there is no doubt that if you want to be really successful you have to be more serious about the amount of time you devote to managing it, the budget you allocate to marketing it, and the way you service the enquiries that are generated as a result. Firstly, Internet users are more discerning than ever before. They expect a web site to be professional looking and easy to navigate. They expect it to contain relevant information that they can “trust” because it is up to date. They expect easy to understand direction as to the action they need to take [ie to complete a form, to phone you, to go to their nearest stockist, to order on-line or whatever it is you want them to do]. Your web site should be an up to date statement of how your business is TODAY and if users don’t feel confident in what they see on your web site, they won’t feel confident about doing business with you. Secondly, you have to ensure that your web site is found by Internet users when they enter relevant search terms in a search engine. Although most sites are optimised to a basic degree with title, description, keywords and relevant text on pages etc, Search Engine Optimisation and Web Site Marketing is now a highly specialised field, and the businesses that are successful employ top SEO firms to handle this for them. Thirdly, on the basis that the above 2 points have enabled the potential customer/client to find you and they like what they see enough to have contacted you or placed an order, you now have to ensure that you communicate with them – either by supplying a quote, providing additional information, or sending them a product they have ordered. It sounds logical – and it is. But it is also very time consuming and requires access to skilled people to do the bits that you can’t do yourself.